Throughout his career as a creative director in the marketing communications industry, David has separated himself from the pack. The title “creative director” hardly fits, because Dave is more about guiding the creative journey than directing it. He is of the firm belief that the team around him (partners and clients) are equally vital to reaching the creative apex. Creative sherpa might better define how Dave performs: expert, reliable, innovative, strategic, team oriented, passionate, results driven.
A fine arts background combined with his natural gifts of communicating and strategic thinking afford David the unique position of being able to effectively manage dual roles of creative and account service. David’s approach to all creative challenges is to put himself squarely in the shoes of the end user, ultimately arriving at the sweet spot where business goals and user needs meet.
Over the past 20 years David has worked across many industries, for clients such as Bank of Nova Scotia, Russel Athletic, Mazda, Sony, Royal LePage and Daimler Chrysler. David is steadfast in recommending the channel that best serves the need of the user, whether traditional or digital.